Creative direction for the launch of a partnership between Kate Spade New York and Everpurse to create a line of phone-charging bags. Work included fashion film, photo and design, drawing inspiration from Jean-Luc Guddard's Breathless to communicate a balance of modern and timeless.

My Role

I served as creative director and producer, gathering inspiration and setting direction, as well as playing point on project management. I shot and directed the fashion film, and gave direction on the shorter pieces to maintain style. I oversaw photography and guided the title design process from start to finish.

Creative Team