Startup group buying platform Mobcart allowed users to join together to save on products they wanted from any website using a browser plugin. Given this unique structure, focus was on building brand awareness and driving user engagement. Winner of a Chicago Innovation Award.
I served as the founding product designer. I oversaw UI/UX, but with the many-hats startups, I also led identity development and marketing creative. On the projects shown here I shot and edited the videos, led website design, and executed branding.
- Jesse Pinho, design & development
- Tim McDonald, development
- Drew Vosburg, animation
- Daniel Salcedo, copy
- J. Michael Collins, audio